Software engineer at work
Kova LabsStart a project→
Est. 2021 — London / Remote

Softwareengineeredforthe
uncompromising.

A small studio of senior engineers shipping bespoke web platforms, AI tooling and revenue-grade commerce for founders who refuse mediocre software.

Start a project→View selected work↓
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Currently

Booking Q3 engagements

Trusted by
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03Capabilities

Sixdisciplines.

Oneoperatingstandard.

We don't take every brief. We take the ones where engineering decisions compound into measurable business outcomes — and we execute them with a level of craft most teams reserve for v3.

01↗

Full-Stack Web Apps

High-performance React, Next.js and Node architectures engineered for speed and scale.

ReactNext.jsNode
02↗

Shopify Plus Ecosystems

High-converting custom stores and headless commerce setups built to scale revenue.

Shopify PlusHydrogenHeadless
03↗

AI & Internal Automations

LLM pipelines, custom internal tooling and automated workflows that erase human operational friction.

OpenAIRAGAgents
04↗

API & Custom Middleware

Linking fragmented CRMs, legacy software and live databases securely and reliably.

RESTGraphQLWebhooks
05↗

UX Audits & CRO

Data-driven user experience overhauls to patch leaked checkout revenue and lift conversion.

AnalyticsA/BFunnels
06↗

SaaS MVP Development

Rapid-deployment, venture-ready prototypes engineered for founders who need to launch in weeks.

MVPStripeAuth
04Featured work

Outcomes,

notoutput.

All case studies→
Kova Labs CRM
Kova Labs CRM2025

B2B travel agency CRM platform with dual admin/agent portals.

0.0
Enterprise version
Admin & Agent portals
Problem
Travel agencies needed a unified platform to manage bookings, clients, and reporting across dispersed systems.
Solution
Built a sleek, dark-themed dual-portal CRM with global analytics, client relationship management, booking tools, and role-based access for administrators and agents.
Stack
ReactTypeScriptNetlifyCRM
Asas Naturals
Asas Naturals2025

Natural products brand storefront with clean, organic design.

0
Natural wellness
Sustainable brand storefront
Problem
A health-conscious brand needed a modern e-commerce presence that reflected their natural, organic identity while providing a seamless shopping experience.
Solution
Designed a nature-inspired platform with product catalogues, wellness storytelling, brand education content, and a frictionless checkout experience optimized for conversion.
Stack
E-CommerceWeb DesignUI/UXBranding
Xyntra Tech
Xyntra Tech2025

Technology solutions company website with modern engineering focus.

0+
Service verticals
Full-stack solutions provider
Problem
A growing tech solutions company needed a professional digital presence that effectively communicated their IT services, software development capabilities, and consulting expertise.
Solution
Built a sleek, modern technology platform showcasing service offerings, client portfolio, case studies, and a clear path for prospective clients to engage with the team.
Stack
Web DevTechUI/UXB2B
The VoiceStudio
The VoiceStudio2024

Full-service IT solutions platform for a growing digital agency.

0
Founded
9 service verticals
Problem
An IT solutions provider needed a modern digital presence to showcase their diverse B2B service portfolio.
Solution
Designed and developed a professional platform featuring service showcases for call center management, digital marketing, web development, software design, and IT infrastructure.
Stack
Web DevUI/UXIT SolutionsB2B
Lancer Travels
Lancer Travels2025

Modern travel agency website with immersive destination showcases.

0+
Curated destinations
Inspiring travel platform
Problem
A growing travel agency needed a compelling digital presence to showcase tour packages, inspire travelers, and drive booking conversions in a competitive market.
Solution
Created a contemporary travel platform with curated destination guides, tour package showcases, immersive imagery, and an intuitive booking flow designed to convert visitors into customers.
Stack
Web DevUI/UXTravelNetlify
View all projects→
05The process

Africtionless

roadmap.

Three phases. Fixed scope. No scope creep, no ghosting, no surprises. You always know what we're building, why, and when it ships.

01
Phase 1

Discovery Sprint

Scoping & Architecture

We unpack your bottlenecks, define technical requirements, and deliver a rigid project blueprint before contract signing. Zero guesswork.

02
Phase 2

Agile Development

Live Staging Environments

We develop in clean, weekly sprints. You get active staging links to watch the codebase evolve live, maintaining total transparency.

03
Phase 3

Rigid Deployment

Stress Testing & Delivery

We handle automated CI/CD setup, execute rigorous database load tests, and hand over clean documentation for painless maintenance.

06Core stack

Thetools

wetrust.

A deliberately small surface area of battle-tested, high-performance tools. We pick boring tech for the parts that must not fail, and sharp tech where it earns its keep.

Frontend
  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • Motion
Backend & DB
  • Node.js
  • PostgreSQL
  • Prisma
  • Redis
  • tRPC
Cloud & Ops
  • AWS
  • Cloudflare
  • Docker
  • Vercel
  • GitHub Actions
07The team

Thepeople

behindthework.

A lean, senior team spanning engineering, design, product, and growth — each bringing deep expertise and a shared commitment to craft.

Tech & Product3
Yasir Moeez
Yasir Moeez
Chief Technology Officer (CTO)
01

Yasir drives the technical vision and system architecture of the company. As CTO, he oversees the core infrastructure, ensuring our software is secure, scalable, and built on high-performance frameworks. He leads the engineering strategy, transforming complex business requirements into robust technical realities.

M. Saad Malik
M. Saad Malik
Lead Developer & UI/UX Engineer
02

Saad bridges the gap between aesthetic design and technical execution. Specializing in full-stack development and intuitive user interfaces, he engineers responsive, user-centric applications. Saad ensures that every product not only functions flawlessly under the hood but delivers a frictionless, engaging experience for the end-user.

Shaariff Mujtaba
Shaariff Mujtaba
Lead Developer & Product Designer
03

Shaariff co-pilots the product development lifecycle, blending deep coding expertise with modern design principles. He focuses on building out dynamic front-end architectures and refining the UX/UI. Shaariff ensures our software solutions are not just functional, but visually compelling and easy to navigate.

Business & Growth2
Usman Khalid
Usman Khalid
Chief Executive Officer (CEO)
01

Usman steers the strategic direction and operational execution of the startup. He is responsible for driving business growth, managing client relationships, and overseeing high-level company operations. Usman ensures the team's technical innovations align perfectly with market demands and business objectives.

Absaar Munawar
Absaar Munawar
Head of Growth & Marketing
02

Absaar commands our digital presence and user acquisition strategies. From brand positioning to data-driven marketing campaigns, he connects our products with the right audience. Absaar translates our technical capabilities into compelling market narratives that drive conversion and scale.

08Direct answers

No fluff.
Just answers.

No. Every line of code is written by our core, in-house engineers in London. We don't subcontract, white-label, or hand-off to overseas teams.

09Intake

Let'sbuild

somethingthat

scales.

Stop losing revenue to technical debt. Tell us about the project and we'll respond within one business day with next steps.

0h
Response time
0%
In-house